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Just like your personal identity, your brand identity is what really sets you apart from every other Joe in the marketplace. We’ll begin by conducting a Strategic Brand Audit to see where you fit, identifying the Key Message Statements you want to convey to your consumers. By pairing that with a great Visual Identity, we’ll develop a Marketing Communication Plan and ensure that we can Maintain Consistency throughout all platforms of your business.
A brand audit is a thorough examination of a brand's current position in the market compared to its competitors and a review of its overall effectiveness. It helps to determine the strength of a brand, its weaknesses, as well as any opportunities improvement or new developments.
Visual identity encompasses all the visible elements of a brand, such as color, form, and shape, which convey the symbolic meanings of your business that cannot be understood through words alone. It includes graphic design guidelines, your logo, your brand’s color palette, packaging, and corporate stationary.
Maintaining Consistency is an essential element to any brand’s growth and longevity. We’ll help to ensure that your branding is consistent throughout all channels of your business, and we’ll keep it on track.
A key Message Statement is a strong statement about an organization's belief about itself. It can also be a strong statement about a particular issue which the organization takes a stand.
A brand audit is a plan to communicate your marketing messages to your target audience. We can help you identify the right approach to make sure that your customers feel and know that you are the business that is able and capable of satisfying their needs.
Your market presence is what truly makes you shine and makes you visible to potential customers. We want to make you stand out, and that’s why we start out by Identifying your Goals, and defining your Buyer Persona. We’ll then dress your business for success by Identifying and Implementing the Right Tools, including the appropriate design and content of your website- but we don’t stop there: The whole process is followed up by a continuous Audit of the Activities, making sure that we are targeting the customers we’re aiming for.
Identifying your Goals in terms of your digital market presence is always the first step. A good set of digital marketing goals covers a range of different measures to help set, review and control your business performance across all digital marketing activities: Sell, Speak, Serve, Save and Sizzle.
Identifying and Implementing the Right Tools is simply designing an appropriate website, identifying the right social media accounts that are suitable for your business, making you visible in the right places on the web, search engine optimization, and even starting a blog or a newsletter.
A Buyer Persona identifies the profile of your ideal customer. We’ll figure out exactly who you’re trying to impress.
Performing a continuous Audit of the Activities is our process of continuously reviewing how everything is functioning together, and making necessary changes and tweaks where applicable.